Marketing Communications Specialist
Founded in 1991, the Mircom Group of Companies is North America’s largest independent designer, manufacturer and distributor of intelligent building and life safety solutions. Reaching customers in over 100 countries worldwide, our portfolio includes: fire detection & alarm, communications & security, mass notification, nurse call, and building automation & smart technologies.
Mircom’s mission is to save lives and protect property by providing a line-up of innovative and advanced solutions which are scalable to satisfy diverse user demands, from small buildings to the largest complexes. Our unwavering commitment to North American manufacturing enables us to offer the highest quality and best competitive value across our vast range of products and solutions.
Summary:
Reporting to the VP of Marketing, the Marketing Communications Specialist will take the lead on writing copy for a variety of marketing tools and opportunities for Public Relations. As a key member of the Marketing Communications Team, the successful candidate will interact regularly with subject matter experts, senior leadership and possibly customers. The role requires excellent verbal and written skills, creativity and a “can do” attitude.
Key Responsibilities:
- Confirm and deliver on personal priorities, in alignment with Corporate and Department goals
- Continuously research and analyze past communication campaigns, competitor’s campaigns, sales reports, google analytics, industry trends and best practices to determine the most effective methods of communicating to the intended audience(s)
- Determine and/or confirm the goals of each Marketing pieces before planning & execution
- Interview subject matter experts to compile material for copy
- Generate written content, edit and proofread documents/media targeting both internal (employees, sales team, technicians) and external (prospects, customers and general marketplace) audiences. This includes but is not limited to: company announcements, product bulletins, intranet messaging, social media, internal e-zines/newsletters, print ads and other sales collateral, customer email blasts, case studies, blogs, testimonials, whitepapers, press releases and direct mailers.
- Maximize PR opportunities within the Fire, Life Safety, Security and Communications industry
- Assist with the creation and execution of an integrated social media strategy
- Lead the development of a Marketing Communications Plan and assist with budgeting
- Fashion a variety of ideas and proposals in order to market goods and services more effectively
- Assist with other Marketing projects as required
Requirements and Skills:
- 2+ years of experience in copywriting, public relations or advertising
- University Degree, preferably in Business
- Very Strong written communication skills
- Excellent people and management skills to interact with staff, colleagues and third parties.
- Excellent skills in Microsoft Office suite (Excel, Outlook, PowerPoint, Word, Visio).
- Ability to work collaboratively with others to achieve a common goal.
- Ability to write clear, concise reports and documentation.
- Strong oral communication and presentation skills.
- Ability to eliminate obstacles through creativity and adaptability
What Mircom Offers:
- A great working environment
- Competitive salary
- Group Insurance benefits
- Company RRSP program
Interested applicants please forward a copy of your cover letter and resume resume to our Company website.
We would like to thank all applicants for their interest in this position however only those selected for interviews will be contacted.
Mircom Group of Companies is an equal opportunity employer that considers all applicants regardless of cultural background, religion, marital status, sexual orientation, family status, disability or any other grounds as outlined in the Ontario Human Rights Code. In compliance with the Accessibility for Ontarians with Disabilities Act, Mircom is committed to providing a welcoming and inclusive work environment for all individuals with disabilities in a respectful and dignified manner. Accommodations will be made available, upon request, to applicants who have specialized needs throughout the recruitment process.