Copywriter/Marketing Content Specialist
Founded in 1991, the Mircom Group of Companies is North America’s largest independent designer, manufacturer and distributor of intelligent building and life safety solutions. Reaching customers in over 100 countries worldwide, our portfolio includes: fire detection & alarm, communications & security, mass notification, nurse call, and building automation & smart technologies.
Mircom’s mission is to save lives and protect property by providing a line-up of innovative and advanced solutions which are scalable to satisfy diverse user demands, from small buildings to the largest complexes. Our unwavering commitment to North American manufacturing enables us to offer the highest quality and best competitive value across our vast range of products and solutions.
Summary:
Reporting to the VP of Marketing and Product Management, the Marketing Communications Specialist is a subject matter expert who will take the lead on creating strategic plans to increase brand awareness and writing copy for a variety of marketing tools and PR opportunities.
As a key member of the Marketing Communications Team, the successful candidate will interact regularly with senior leaders and the Company owners. The role requires a highly organized and motivated individual with excellent verbal and written skills, creativity, and the ability to work in a fast-paced, deadline-driven environment.
Key Responsibilities:
- Generate written content, edit and proofread documents targeting both internal and external audiences. This includes: MarCom-related company announcements, product bulletins, social media, internal/external newsletters, print and digital ads, sales collateral, customer email blasts, case studies, blogs, whitepapers, press releases and media pitches.
- Maximize PR opportunities within the Fire, Life Safety, Security and Communications industry with the objective of increasing and strengthening Company brand awareness.
- Create new and update existing media contact list for organic PR outreach
- Collaborate with Digital Marketing Specialist on the creation and execution of an integrated digital media strategy, including digital advertising, email marketing campaigns, social media strategy.
- Lead the development of a Marketing Communications Plan and assist with budgeting
- Lead the development and execution of communications plans for various campaigns, including product launches, trade shows, internal and external events, award wins
- Assist in planning internal and external events
- Develop strategic marketing plans aimed at increasing brand awareness
- Ensure consistency of branding and messaging
- Assist with the development of a Content Strategy Roadmap leveraging Subject Matter Experts
- Fashion a variety of ideas and proposals to effectively market goods
- Work directly with other departments to thoroughly complete all necessary tasks
- Perform other duties as required
Requirements and Skills:
- 2+ years of experience in Communications, Copywriting, PR, or Advertising
- University Degree, preferably in English, Communications or Marketing. Post-secondary degree in Communications/PR/Marketing is also an asset
- Strong written communication skills
- Excellent people and management skills to interact with staff, colleagues and third parties
- Excellent skills in Microsoft Office suite (Excel, Outlook, PowerPoint, Word, Visio)
- Must be social media and web-savvy
- Working knowledge of Adobe Acrobat Pro
- Knowledge of Photoshop and Pardot is an asset
- Ability to work collaboratively with others to achieve a common goal
- Ability to write clear, concise reports and documentation
- Strong oral communication and presentation skills
- Ability to eliminate obstacles through creativity and adaptability
- Previous copywriting experience in the technology/consumer electronics sector would be a definite asset
What Mircom Offers:
- A great working environment
- Competitive salary
- Group Insurance benefits
- Company RRSP program
Interested applicants please forward a copy of your cover letter, resume, as well as your portfolio showcasing your previous written work (examples: product bulletins, corporate publications/letters/memos & newsletters).
We would like to thank all applicants for their interest in this position however only those selected for interviews will be contacted.